CASE STUDY


 
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GAINING MARKET TRACTION TO ATTRACT INVESTMENT

WIREWAX offer a market-leading SaaS-based interactive video platform, now delivering services to over 750 global brand clients, and over 30,000 users. They won Campaign’s Tech Company of the Year 2018, and CEO Steve Callanan is currently a finalist in the prestigious Great British Entrepeneur Awards.

THE CHALLENGE

When Thoughtstream first began working with Wirewax they had gone to the market seeking investment independently. However, lukewarm initial feedback from the investment community indicated that their technology case was not proven. Wirewax lacked market traction - as a result their turnover was insufficient, and they were not an attractive investment proposition.

THE OUTCOME

We drew up a plan with the founders and owners to overcome these challenges, and worked with the team to implement this; all with a clear focus on getting the company into profit.

Wirewax is consequently benefitting from a $4m investment, at a very competitive valuation.

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We engaged with Thoughtstream for a serious piece of strategy work because their business models are perfectly in tune with scaling up. We have extremely ambitious performance targets growing in the region of 100% per year and they are certainly the team that will help me achieve them.
— Steve Callanan, CEO
 
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