GAINING MARKET TRACTION TO ATTRACT INVESTMENT
WIREWAX offer a market-leading SaaS-based interactive video platform, now delivering services to over 750 global brand clients, and over 30,000 users. They won Campaign’s Tech Company of the Year 2018, and CEO Steve Callanan is currently a finalist in the prestigious Great British Entrepeneur Awards.
When Thoughtstream first began working with Wirewax they had gone to the market seeking investment independently. However, lukewarm initial feedback from the investment community indicated that their technology case was not proven. Wirewax lacked market traction - as a result their turnover was insufficient, and they were not an attractive investment proposition.
We drew up a plan with the founders and owners to overcome these challenges, and worked with the team to implement this; all with a clear focus on getting the company into profit.
Wirewax is consequently benefitting from a $4m investment, at a very competitive valuation.