CASE STUDY


 
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BUILDING A HEALTHY FUTURE

Sci-Mx is a well known sports nutrition brand. Launched in 2007, they offer a range of protein and performance supplements.

THE CHALLENGE

Having played a largely passive role hitherto, Sci-Mx’s founder was looking to exit at the time he met Thoughtstream. The company had approached the market intermittently for two to three years trying to find a buyer, without success. 

THE OUTCOME

We worked with the management team to completely re-vamp their strategy and introduce a new marketing plan, focusing on specific market sectors and a clearly defined export policy. With this in place, we developed a structured campaign to approach strategically identified potential buyers.

Within three months, we negotiated a successful sale to Samworth Brothers, at a multiple significantly above the founder’s original expectations.

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